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www.military.ie THE DEFENCE FORCES MAGAZINE
Reassurance for Members: Knowing that the wider society views
the Defence Forces as a reflection of society rather than an outlier.
Focus on Positivity: Public support remains strong despite
negative news, suggesting a positive attitude, messaging and
transparency should remain central to how we interact internally
and externally.
DO THEY WANT TO JOIN US?
Key insights include:
• One of the most encouraging signs from the survey is the
growing interest in joining the Defence Forces.
• Increased Likelihood of Recommendation: More people
across various demographic groups are likely to recommend
a career in the Defence Forces.
• Sustained Growth: Interest in joining has shown consistent
growth, highlighting a growing appeal of a Defence Forces career.
So What?
• Part of our Team: Citizens still want to serve the nation and
join our team
Recommendation-Lead By Example: We need to continue
to promote the positivity of the job we do to support the
continued growth in the level of likely recommendation of a
career in the Defence Forces overall. Increases across a number
of demographic groups, with biggest increases noted amongst
those aged 35-64. Growth evident amongst Females also.
• Recruitment Momentum: Keep the positive focus and
support to recruitment going.
With increased public interest in Defence Forces careers, there is
a valuable opportunity to attract a larger pool of talent. This was
evident this year with inductions to the Army,Air Corp and Naval
Service due to reach 708 by the end of 2024, a 69% increase on 2023
levels.
