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Media Tac-Aide
by Cpl Paul Millar
In the information age we are now in, the smallest of actions can have the
largest of effects, especially in the situations that members of the Defence
Forces may find themselves in on operations both at home and overseas.
The tips contained below are geared towards the escort commander, detachment IC, or private on
sentry duty, for example, that may find himself, or herself, at the wrong end of a microphone at a
tense time. It is not permission to conduct interviews as you see fit, rather, it is advice on how to
react when you have no choice but to speak to the media.
It is the function of the Defence Forces Press Office to conduct
media interviews.
Situation: An IED has detonated overseas, Irish troops have
been tasked to secure the area and two Mowag APCs, with
two sections, have been dispatched as an initial response. The
senior section commander has established an incident control
point, which is now also the first point of contact with the
media. Large numbers of locals have gathered along with the
national news team.
Points to note when approached by the media:
1. Are you the most senior rank present? If not, politely inform the news
team that you will get your superior at the next available opportunity.
2. If you are the most senior present, get the details of the news team;
who they are, contact details (think business card).
3. If approved by the Defence Forces Press Office: Remember your
backdrop; do not stand in front of something that might cause
embarrassment.
4. Check your appearance, dress, equipment, etc.
5. Address the journalist politely, not the camera.
6. Be mindful of security protocols.
7. Explain in plain language what is happening. Think of your mission
statement, 'Defend, Protect, Support' and so on, and explain that in
relation to the situation.
8. Keep it simple and short, speak distinctly and slowly.
9. If any of the questions do not relate to the immediate situation,
refer the reporter to the relevant press office or next higher
authority, for example the UN, EU, or Irish press section.
10. Remember, we do not comment on matters of policy and members
of the Defence Forces are prohibited from speaking to the media about
anything relating to their employment unless authorised by the Defence
Forces Press Office.
11. If in doubt, kick it up the chain of command!
We're never far from a lens or the media even
on overseas duties.
You will have to deal with the media as well as
your immediate task just remember that the
media team may not portray you in the best
possible way!
It is the job of the press office to conduct set piece
interviews but a camera and a microphone will
always pop up when you least expect it.
For further information contact the
Defence Forces Press Office: 00353
45 2503, press@military.ie
www.military.ie the defence forces magazine
