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An Cosantóir March / April 2025 www.military.ie/magazine
YOUR WORK, THEIR TRUST:
PUBLIC PERCEPTION
OF THE DEFENCE
FORCES
E
ach year, the Defence Forces conduct a Public Perception
Survey to gauge how the public views their role and
contributions. The survey is conducted by an independent
body using internationally accepted methods to ensure its accuracy
and impartiality. The latest survey, completed in September 2024,
provides a clear snapshot of the public's evolving perceptions.
HOW MUCH DO THE PUBLIC
VALUE US?
Key insights include:
• The survey highlights a growing recognition of the importance
of national security which shows that the public is becoming more
aware of the role the Defence Forces play in daily life and the need
for continued investment in defence and security.
• Increased Importance of National
Security: More adults now believe that
national security is more critical to them than it
was five years ago.
• Support for Additional Resources:
Nearly 75% of adults support allocating more
resources to the Defence Forces.
So What?
• Increased Support for Investment: With
nearly 75% of adults supporting additional
resources, there is strong public backing
for increased funding and development of
Defence Forces capabilities
• Growing Relevance: The public sees
the Defence Forces as essential to national
security, reflecting a societal shift toward
prioritising safety and security.
• Opportunity to Highlight Achievements:
This public sentiment provides an opportunity
to highlight the Defence Forces' contributions
and secure broader support for future
initiatives.
WHAT DO THE PUBLIC
ACTUALLY THINK OF US?
• Our Perception: While internal members may perceive
organisational culture differently due to exposure to specific issues,
the general public appears to hold a more balanced view.
• Their Perception: The data shows that the Defence Forces'
organisational culture aligns with societal norms, reflecting broader
social values rather than being seen as an outlier.
So What?
Perception vs. Reality: The Defence Forces should recognise
that external perceptions are often more positive than internal
assumptions, especially when controversies occur.
